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CPG Growth Academy

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Route-to-Market Pricing and Profitability Program for CPG Brands

A 4-to-6 month program that includes hands-on advisory support and online self-help lessons. With downloadable tools and content. For CPG marketing, sales and finance leaders.

Modules and Core Tools Include:

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    Emerging CPG Brand Growth Pathways

    Course
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    Gross Profit and Trade & Shopper Marketing

    Course
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    A New Focus on Sales & Marketing Contribution

    Course
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    CPG Category: Pricing & Profitability Dynamics

    Course
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    Distribution Expansion -A Rational Approach

    Course
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    Velocity Momentum - A Cornerstone for Growth

    Course
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    Route-to-Market Pricing and Profitability Analyses

    Course

    Set Suggested Retail Prices (SRPs), Temporary Price Reductions (TPRs) and Gross Pricing per case for direct store delivery (DSD) and direct-to-retailer accounts. Evaluate profitability impacts and trade-offs.

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    36-Month Account Growth and Profitability Outlook

    Course

    Compile a 36-month pricing, velocity, key account and sales contribution growth plan for a brand/SKU family. Evaluate profitability impacts and trade-offs.

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CPG Growth Academy & UpScalability, LLC 2024
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