Course curriculum

    1. Lesson #5: Video: Gross Profit 101

    2. Lesson #6: Video: Small Emerging CPG Brands & Gross Margin Challenges

    3. Lesson #7: Video: The Trade & Shopper Marketing Shift

    4. Lesson #8: Video: Trade and Shopper Marketing Spend

    5. Lesson #9: Video: CPG GAAP & Gross Margins

    6. Lesson #10: Video: Gross Margins & Cost Markups

    1. Lesson #5: PDF: Gross Profit 101

    2. Lesson #6: PDF: Small Emerging CPG Brands & Gross Margin Challenges

    3. Lesson #7: PDF: The Trade & Shopper Marketing Shift

    4. Lesson #8: PDF: Trade and Shopper Marketing Spend

    5. Lesson #9: PDF: CPG GAAP & Gross Margins

    6. Lesson #10: PDF: Gross Margins & Cost Markups

    1. Lesson #7: Article Link: "Shopper Marketing is Where It's At" by Jennifer Barney

About this course

  • 1 hour of video content
  • 6 Lessons