Course curriculum

    1. Lesson #17: Video: Distribution Expansion & Household Penetration

    2. Lesson #18: Video: Rational Distribution Expansion

    3. Lesson #19: Video: Measuring Distribution Expansion & Reach

    4. Lesson #20: Video: The CPG Retailer Universe

    5. Lesson #21: Video: Market Saturation & Distribution Density

    1. Lesson #17: PDF: Distribution Expansion & Household Penetration

    2. Lesson #18: PDF: Rational Distribution Expansion

    3. Lesson #19: PDF: Measuring Distribution Expansion & Reach

    4. Lesson #20: PDF: The CPG Retailer Universe

    5. Lesson #21: PDF: Market Saturation & Distribution Density

    1. Link: Insurgent Brands 2024 - Bain & Co

    2. Podcast: Jason Burke of The New Primal & Noble Made - Interview on Taste Radio

    3. Progressive Grocer - Top 100 Retailers - 2023 Report Extract

    4. NAICS Website - Business Data

    5. Reed's, Inc. 2022 Financial Results (10-K)

    6. StartupCPG Website - Optional Sign-up to see resources list or join community etc.

    7. Article Link: "Saturating a Market" by Jennifer Barney

About this course

  • 1 hour of video content
  • 5 Lessons